In India, Amazon on Monday introduced a smartphone version of Prime Video at Rs 599 annually.
The OTT’s mobile edition can be subscribed to annually through the firm’s website or Android app, according to a statement from the company.
“Prime Video mobile edition is a major step towards making premium entertainment across languages as ubiquitous as smartphones in the country,” Amazon added.
With this move, Prime Video aims to expands the reach of the mobile edition, which debuted as an telco-parterned product in partnership with Bharti Airtel last year.
According to Gaurav Gandhi, vice president of Prime Video India, “with viewers from 99% of the country’s pin codes, the service has become the preferred destination for premium content.”
The mobile version offers consumers standard definition (SD) quality streaming and allows them access to Prime Video’s enormous library of Indian and foreign films, Amazon Originals, live cricket, and many more options.
“For Prime Video, India is evolving into a centre of innovation. With this launch, we hope to provide live sports and our famous on-demand entertainment content for the amusement of every Indian “Kelly Day, Vice President, Global, Prime Video, was added.
