With the film set to be released later this month, the high-octane momentum for Cocaine Bear doesn’t appear to be slowing down any time soon. Now audiences can join in on the action as the film’s official Twitter account has revealed an 8-bit video game inspired by the upcoming movie, now available to play on the film’s official website.
The essential objective of the game is to play as the titular bear and kill as many people as possible while maintaining energy by consistently eating cocaine scattered throughout the map’s layout, with red bags providing extra speed. Additionally, bonus points are achieved if users are able to reach an ambulance vehicle. With fun controls and a basic but engaging layout, the game effectively captures the aesthetic of retro video games, bolstered by the out-of-the-ordinary premise carried by the film. Serving as a great way to drum up further excitement, the release of the tie-in game is just part of the film’s growing marketing campaign, which initially garnered a lot of buzz following the debut of its first trailer due to its insane premise.
Whether the film can actually live up to all the hype remains to be seen for now, but director Elizabeth Banks teases that the film will touch various themes, such as America’s war on drugs during the 1980s alongside man’s hubris in the face of nature.“I did a deep dive. I thought this bear was collateral damage [in] a broken war on drugs. I had a lot of empathy for it. I felt like this film could be the bear’s revenge story,” she previously said. With a thrilling premise, Cocaine Bear could be just the right movie for audiences to get in line for this year.
