Magic Mike’s Last Dance was initially on straight-to-streaming path on HBO Max, before landing a theatrical release. With a limited release, opening in 1,500 theaters the film has grossed a total of $8.2 million at the domestic box office so far. Director Steven Soderbergh’s third installment in the hit Magic Mike franchise, which follows Channing Tatum’s stripper with a heart of gold, was the No. 1 choice for audiences during this weekend, so far. However internationally the moving is faring better, pulling in $10.4 million over its opening weekend. Globally, Magic Mike’s Last Dance has earned $18.6 million.
Playing at a specially curated list of a limited 1,500 North American theaters for its domestic run, the latest Magic Mike film made a total of $4.1 million – including Thursday previews – on its first Friday and opening day. Magic Mike’s Last Dance packed theaters with a per location average of about $5467, which is more than twice the per-location average of the second film in the franchise, 2015’s Magic Mike XXL. The hip-thrusting, body-rolling threequel had the lowest start in the franchise yet – following the $39 million 2012’s original film Magic Mike opened with or the $12.8 million made opening weekend by Magic Mike XXL.
Globally, the first two installments in the now decade-old franchise were huge commercial hits, grossing a total of $167 million and $117 million respectively on economical budgets. Despite a more significant budget than the previous entries, the third Magic Mike film was never intended to play in theaters. When Discovery bought out the company and David Zaslav took over as CEO, encouragingly positive test screenings for Magic Mike’s Last Dance led executives to give the film a theatrical release. Its release reflects a shift in strategy for Warner Bros. to refocus on theatrical experiences while elevating the property and providing films to cinemas desperate for new releases.
